Illuminate Adelaide

TVC Campaign, Event Capture and Promotional Content

CLIENT

Illuminate Adelaide


CATEGORY

Events and Corporate


 

 

Project Overview

Illuminate Adelaide once again brought the city to life this Winter, with lights and installations spanning from the Central Markets to the Adelaide Oval. As part of a five-year partnership, Click Films captured video content throughout the year to showcase the event and the work of the artists, technicians, and volunteers involved. In March, pre-promotion kicked off with a TVC shot in the Botanic Gardens for Night Visions, producing 30-second commercials for TV and social media. Between June and July, the team filmed the main Illuminate event across eleven shoots, totalling over 60 hours of footage. Filming night events presented challenges such as low light, changing weather, and operating drones after dark, but the team adapted to capture engaging content that highlights the energy and creativity of the festival.

Content Delivered

2 x 30-second TVCs – Night Visions

1 x 60-second promo video – Night Visions

1 x 2-minute vox pop-style promo – Night Visions

1 x 60-second promo video – City Lights

1 x 2-minute vox pop-style promo – City Lights

1 x 1-minute promo video – Base Camp

1 x Artist story video – Graduate Pathways

1 x 3-minute event wrap-up video – Illuminate Event Highlights 

 

TVC Night Visions

City Lights Promo

Testimonial

“We believe wholeheartedly that video works. It works in communicating clearly a message or story, it engages on an emotional level, and it captures attention more effectively than any other medium. We exist to create videos that do this for our clients.”

Are you ready to make a video that clicks?

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