What is Project-Based Video?
Project-based production is the most common way clients work with our team. It’s ideal when you have a specific video, campaign, or outcome in mind.
Each project is planned around the goals of the video, the audience it needs to reach, and the platforms where it will be used. From there, we design a production approach that suits the story, timeline, and available budget.
Some projects are straight forward single-video productions, while others involve multiple interviews, locations, or a series of videos delivered over time.
Typical project investment
Projects can start from around $5,000, while larger productions or multi-video campaigns often range from $25,000+.
How Projects Scale
While every video is different, most productions grow in scale based on the length of the video and the number of interviews or story elements involved.
What a Standard Production Typically Includes
While every project is tailored to your needs, most productions follow a similar process.
Creative Planning
We work with you to understand the purpose of the video, define the message, and plan the story structure.
Production Planning
Scheduling interviews, coordinating locations, preparing equipment, and organising the filming day.
Filming
Professional video production using experienced crew and high-quality camera, lighting, and sound equipment.
Editing & Post-Production
Shaping the story through editing, colour grading, music, and graphics where needed.
Delivery
Providing the final video along with any additional formats required for web, social media, or presentations.
Do you have a video, campaign or outcome in mind?
Examples of our work
To illustrate how this works, here are three common examples.
Example 1
2-Minute Interview Video
This is one of the most common videos we produce – a short story-led piece built around 1 or 2 interviews.
Typical inclusions might be:
- Pre-production planning
- Up to half-day filming
- Professional Production kit
- Videographer + Producer/Director
- 1 main edited video (90 sec – 2 min)
- Social media cutdowns
- Licensed music
- Revision rounds
Typical investment range:
$5000 – $6,500 + GST
This type of video is ideal for:
- Brand introductions
- Testimonials
- Recruitment videos
- Community or impact stories
- Short marketing pieces
It’s a proven format that delivers strong storytelling without requiring a large production.
Example 2
3–4 Minute Story Video (Multiple Interviews)
When a project involves several interview subjects, multiple perspectives, or more story depth, the production expands slightly.
For example:
- 3 – 4 interviews
- Full day of filming
- More locations or coverage
- Increased editing and story development
Because there is more footage and narrative to shape, the editing process becomes more involved.
Typical investment range:
$6,500 – $9,000 + GST
These projects often include:
- Organisation or brand story videos
- Program or impact films
- Campaign pieces
- Documentary-style content
Example 3
A Multi-Video Campaign (10+ Videos)
Some projects involve creating a suite of videos rather than a single piece of content.
This might include an education series, training resources, marketing campaigns, or a collection of case studies designed to work together across multiple platforms.
In these situations the focus shifts from producing one video to planning and coordinating a larger body of work.
Typical characteristics of projects like this include:
- 10+ videos produced as part of a campaign or program
- Multiple interview subjects and filming locations
- 5+ days of filming across an extended timeline
- Coordinated planning and stakeholder management
- Consistent creative direction across all deliverables
Because these projects involve more logistics, scheduling, and editing across multiple videos, they are usually delivered over several months rather than a single production cycle.
Typical investment: $25,000+
Projects at this scale are often used for:
- Education and training series
- Government information campaigns
- Industry or sector storytelling
- Large organisational content libraries
- Long-term marketing initiatives
These projects benefit from structured planning and consistent production processes to ensure every video maintains the same quality, tone, and message across the full series.
Other Options
Business Content Packages
For businesses working to a budget, rather than a fully custom project. Package inclusions vary, with options ranging from brand-focused pieces and promotional videos to social content and photography, depending on the scope and goals.
Content Plan
This is an ongoing subscription for businesses that need regular video and photography content throughout the year. It typically includes scheduled shoot days, a tailored mix of video and photo assets, editing and delivery across agreed formats.